When is Social Media Good for Business?

Here are the demographics for Facebook.

Here are the demographics for Twitter.

Look closely and some important facts quickly emerge.

• The majority of people in Facebook are Female
• The largest Facebook demographic is 35-54
• The largest Twitter demographic is 25-44
• Twitter people over all are older. Twitter has a much larger population that is 55-64.

Does this blow away your preconception of social media? Hopefully not. These statistics are what they are because businesses and business people have flocked here. Look around at your customers. How old are they? If they are between the ages of 35-54 and your business isn’t active on Facebook and Twitter then you’re probably missing potential sales.

Social media marketing is a process, not an event. It does take energy and continuous input. But the results are there.

Marketing for Manufacturers

I came across this blog. The theme is digital and traditional marketing for manufacturers. Norman Wright is the author of this blog and I thought there were some very good tips. It would be worth subscribing to, even if you aren’t in manufacturing. 

http://wright-to-know.com/2010/04/12/how-manufacturers-can-build-a-brand-centric-culture/

 

Here are 12 action items that you should implement to start creating your own Brand Centric Culture at your manufacturing company:

1. Know what you stand for
2. Know what makes you unique
3. Be meticulous over the “Experience”
4. Everyone in the company needs to “live the Brand”
5. Be strategically intentional on how your brand is viewed by the customer
6. All decisions should be designed to strengthen your brand not weaken it
7. Have a “Brand Champion” focused on your Brand. Someone that is passionate about it
8. Realize that every member of your team is a spokesperson for your brand
9. Build a leadership team that understands the power of words, imagery & detail
10. Understand that all “Stake Holders” impact the strength of the Brand and the conveyance of the message of the Brand.
11. Realize that your Brand is a reflection of the culture and the culture needs to be reflected in the day to day actions of your company
12. Maintain consistent real-time feedback from your target audience via Social Media implementation in to your strategy