Free Internet Access - No Loitering

I'm not a person that frequents malls. It was nearly 2 years since I was last in a mall. When you haven't been a while, everything there looks audacious and you get a little sensory overload. So when I saw the comfy couches and free Internet access at the AT&T store I wanted to wander in. But then...the sign. NO LOITERING. Talk about presenting an inconsistent marketing message. It reminded me that we all need to look objectively at our marketing.